Key Responsibilities
- Develop and execute SEO strategies aligned with business growth objectives.
- Drive organic lead generation through content, technical SEO, and keyword optimization.
- Plan and execute B2B digital marketing initiatives to improve brand visibility and lead acquisition.
- Conduct keyword research, competitor analysis, and identify growth opportunities across target markets.
- Optimize website content, landing pages, blogs, and metadata for search engines and conversions.
- Perform technical SEO audits and work with developers to improve website performance, Core Web Vitals, crawlability, and indexing.
- Build and execute ethical link-building strategies to improve domain authority.
- Collaborate with Content, Product, Sales, and Marketing teams to support demand generation campaigns.
- Analyze website traffic, user behavior, and conversion funnels using GA4 and Search Console.
- Monitor SEO performance, prepare actionable reports, and recommend optimization strategies.
- Stay updated on Google algorithm changes, AI-powered search trends, and emerging SEO best practices.
Required Skills
- Strong expertise in Growth Marketing and B2B Digital Marketing.
- Solid understanding of On-Page, Off-Page, and Technical SEO.
- Experience developing SEO strategies that contribute to qualified lead generation and pipeline growth.
- Hands-on experience with:
- Google Analytics 4 (GA4)
- Google Search Console
- Ahrefs / SEMrush / Moz
- Screaming Frog
- Google Keyword Planner
- Knowledge of content marketing, conversion optimization, and user journey mapping.
- Understanding of HTML, CSS, website architecture, and CMS platforms such as WordPress.
- Strong analytical, reporting, and problem-solving skills.
- Excellent communication and stakeholder management skills.
Preferred Qualifications
- Bachelor’s degree in Marketing, Business, Computer Science, or a related field.
- Experience in B2B SaaS, Technology, or IT Services is highly preferred.
- Familiarity with CRM and marketing automation platforms (HubSpot, Zoho CRM, Salesforce, etc.) is an advantage.
- Google Analytics, Google Ads, or SEO certifications are preferred.
Key Performance Indicators (KPIs)
- Growth in organic website traffic
- Increase in Marketing Qualified Leads (MQLs)
- Improvement in keyword rankings
- Organic conversion rate
- Website technical health score
- Growth in domain authority and quality backlinks
- Click-Through Rate (CTR)
- Pipeline contribution from organic channels
Ideal Candidate Profile
The ideal candidate possesses a strong foundation in SEO, Growth Marketing, and B2B Digital Marketing, with the ability to translate organic traffic into measurable business outcomes. They are analytical, data-driven, proactive, and passionate about driving sustainable growth through search and digital marketing strategies.