Employment Type: Full-Time
Experience: 4–7 Years
Location: Mannarkkad, Palakkad
Reports To: CEO
About Obraz
Obraz is an Applied AI Engineering partner specializing in secure, production-grade Computer Vision systems for enterprise and defense sectors. We build scalable AI solutions that bridge advanced engineering with real-world deployment across industries including Defense & Surveillance, Healthcare Imaging, Industrial Automation, and Smart Infrastructure.
Our focus is on building reliable, enterprise-grade AI systems for global markets including the US, Europe, and the Middle East.
The Opportunity
We’re looking for a highly strategic, hands-on Marketing Lead to build and scale our B2B demand generation engine from the ground up. You’ll own the outbound and inbound pipeline for our core Computer Vision products and dedicated SaaS products (LabelOps, Crowdstream), driving enterprise lead acquisition across Europe and other global markets.
This is a founding-level marketing role you’ll build the function with direct ownership of strategy and execution, reporting to the CEO.
What You’ll Own
- Architecting and executing end-to-end B2B demand generation and outbound marketing strategy for Obraz, LabelOps, and Crowdstream
- Building and optimizing multi-channel Account-Based Marketing (ABM) campaigns targeting enterprise personas (CTOs, ML Ops Engineers, VP of HR)
- Cold email infrastructure, domain warmup, and outbound cadences for high deliverability and meeting booking rates
- Lead scoring, tracking, and pipeline velocity models within the CRM
- GTM strategy and messaging for new feature/product launches, in partnership with Product
- Webinars, product demos, and select trade shows/events to support enterprise pipeline
- Paid acquisition campaigns (LinkedIn Ads, Google Search) with a strict focus on ROI and CPA
- Managing, mentoring, and growing a lean marketing team of associates and content specialists
What Makes You a Great Fit
- Proven track record in B2B SaaS or Deep-Tech marketing, specifically targeting global/European markets
- Hands-on expertise with outbound sales tech: Apollo.io, ZoomInfo, Smartlead, or Instantly
- Deep knowledge of CRM and marketing automation platforms (HubSpot preferred)
- Experience with LinkedIn Sales Navigator and social selling strategies
- Strong understanding of B2B sales cycles, MQL to SQL conversion, and pipeline management
- Experience owning product positioning/messaging for a technical B2B audience
- Exceptional analytical skills to measure campaign ROI and iterate rapidly
Good to Have
- Bachelor’s or Master’s degree in Marketing, Business, or a related field
- Prior experience marketing AI, Computer Vision, or data privacy/GDPR-compliant software
- Experience managing marketing budgets and running A/B tests for conversion rate optimization
Why Obraz
- Build a B2B marketing engine from zero with real ownership, not a pre-built playbook
- Work directly with leadership and technical teams on how a deep-tech company goes to market
- Gain exposure to enterprise and defense-adjacent technology markets across Europe, the US, and the Middle East
- Clear path to grow the function and your own role as Obraz scales